Apollo Lighting

Apollo Lighting is a store in Fort Lauderdale, Florida that sells lighting equipment, with a specialization in yacht lighting. They were in need of a new identity with matching business cards. I wanted to give them an identity that was at once minimalistic yet able to convey exactly what they deal in, especially amidst the hustle and bustle of trade conventions the owner said he frequently attended.

The first “O” of Apollo Lighting is also meant to stand alone as an icon on other stationary and applications where needed.

Cargo design and development